Privacy Policy: Data Protection at Bickley Flowers

Introduction

Bickley Flowers is committed to safeguarding your personal information and ensuring transparency in how we handle data. This Privacy Policy explains how we collect, use, store, and protect the data you provide when placing orders with Bickley Flowers. For the purposes of this policy, 'we', 'us', and 'our' refers to Bickley Flowers. This policy applies to all individuals placing orders from Bickley and neighbouring areas within our service range.

Personal Data We Collect

We collect various categories of personal data from customers to enable us to fulfil and deliver your orders efficiently. The personal data we collect includes:

  • Identity Data: Name, title, and contact information of both the customer and recipient (if different);
  • Contact Data: Billing and delivery addresses, phone numbers (if provided for delivery coordination), and, where applicable, email addresses;
  • Transaction Data: Details about the products and services you have ordered, and payment or invoice information (processed securely through third-party payment services);
  • Order Instructions: Custom messages or special instructions provided with your order;
  • Account Data: If you choose to create an account or sign up for future correspondence, we collect preferences and login details;
  • Technical Data: Anonymous analytics about how our website is used (e.g., device type, browser type, and interactions with our site); this does not identify individuals.

We do not knowingly collect or process special category data such as health, ethnicity, or religious beliefs through our ordering process.

Lawful Basis for Processing

Bickley Flowers processes your personal data in line with the General Data Protection Regulation (GDPR) on the following lawful grounds:

  • Contractual Necessity: To process and deliver your floral orders as requested, and to communicate order status or delivery information.
  • Legal Obligation: To comply with legal requirements such as tax reporting or record-keeping.
  • Legitimate Interests: To ensure effective business operations, such as managing deliveries, improving customer service, detecting fraud, and maintaining security.
  • Consent: For activities not covered by the above grounds, such as marketing communications, we will seek your explicit consent, and you may withdraw it at any time.

Use and Retention of Personal Data

We use your personal data exclusively for the following purposes:

  • Processing orders and payments;
  • Coordinating and executing deliveries;
  • Responding to enquiries and providing customer support;
  • Maintaining business records as legally required;
  • Improving our website and services based on customer feedback and usage analytics;
  • Sending marketing information, promotions, or updates only with your consent.

Personal data is retained only as long as necessary for these purposes:

  • Order and customer data: retained for up to 7 years to satisfy legal, accounting, and tax obligations.
  • Marketing consents or mailing list contact details: retained until you withdraw consent or unsubscribe.
  • Website analytics: retained in aggregate or anonymized form, which cannot identify you personally.

Data will be securely destroyed or anonymized once retention periods have ended, in accordance with our internal data retention and deletion schedules.

Third-Party Processors

Bickley Flowers may engage third-party service providers to assist with processing, delivering, and storing data. These may include:

  • Payment processors to securely handle card or electronic payments;
  • Delivery couriers or logistics partners for fulfillment of orders;
  • Technology providers for website hosting, analytics, and secure data storage;
  • Accountants or legal advisors when fulfilling statutory obligations.

All processors are contractually bound to respect the security and confidentiality of your data and act only on our instructions in compliance with GDPR. Personal data is not sold or shared with third parties for their independent use.

Your Rights under GDPR

As an individual whose data is processed by Bickley Flowers, you have the following rights under the GDPR:

  • Right to Access: You may request information about the personal data we hold about you.
  • Right to Rectification: You may request correction or completion of inaccurate or incomplete data.
  • Right to Erasure: You may request that your data be deleted in certain circumstances, where there is no compelling reason for its continued processing.
  • Right to Restrict Processing: You may ask us to restrict processing while a complaint is investigated or if data is inaccurate.
  • Right to Data Portability: You may request to receive a copy of your data in a commonly used, machine-readable format, where applicable.
  • Right to Object: You may object to our processing in situations where we are relying on legitimate interests, especially for direct marketing purposes.
  • Right to Withdraw Consent: If processing is based on consent, you can withdraw your consent at any time.

To exercise any of these rights, please use the contact options provided on our website. We may need to verify your identity before processing your request for security reasons.

Data Security

We implement appropriate organisational and technical measures to ensure your personal data is protected against accidental loss, misuse, or unauthorised access. These measures include physical security, secure website connections, access controls, and policies to guide safe information handling.

Only those employees or trusted partners who need access to your information to provide services are permitted to use it, and they do so subject to strict confidentiality agreements and obligations.

Policy Updates and Scope

This Privacy Policy is reviewed and updated regularly to reflect changes in laws or our business practices. We encourage you to check for updates when placing new orders or using our services. The policy applies to all customers ordering from Bickley Flowers within Bickley and neighbouring districts. In the event of significant changes, we will notify customers through our website or when you next place an order.

Contact and Complaints

If you have any questions, concerns, or wish to exercise any data rights, please contact us by using the designated form or contact section on our website. If you feel that your data has not been handled in accordance with this policy, you have a right to lodge a complaint with the relevant supervisory authority in the UK.

Thank you for trusting Bickley Flowers with your personal information. We are dedicated to protecting your privacy while delivering quality service to our customers in Bickley and the surrounding areas.